Bike&Beans - Branding Exercise

This project focused on developing a visual identity for a fictional café that also serves as a bike repair shop. Inspired by Sweden’s strong cycling and coffee culture during my university years, I aimed to merge these two worlds into a cohesive brand.

The company’s core values are:
- Eco-friendly: promoting sustainability in both cycling and coffee culture
- Youthful: dynamic and energetic branding for a modern audience
- Nature: embracing organic elements and a connection to the outdoors
- Social: fostering community and interaction
- Hip: trendy and stylish, appealing to urban cyclists

The final deliverables included a logo, pattern design for products, and package design.